Third Act

Theatre's first NFT marketplace. Third Act expands the show beyond the stage, offering new ways to express fandom.
Third Act
Client
Third Act
Timeline
5 Months
Services

Welcome to the era of persistent theatre.

CONTEXT
Momental developed the industry's first digital collectibles marketplace enabling productions to connect and monetize the audience outside of the curtain closing.
GOAL

Unlock the latent value of the theatre industry

In theatre, 80% of productions fail to recoup, yet fans still can't get enough of their favorite shows. This created an opportunity for a platform to deliver an enduring experience for fans, outside of the performance.

STRATEGY

The show goes on-chain

Momental made Broadway “playable” by creating a new form of collectible for shows. This gave fans another reason to attend, multiple times, and drive dialogue and bartering between fans on our peer-to-peer marketplace.

PRODUCT

Where theatre collects.

Using the eco-friendly Hedera Hashgraph, and credit card-enabled purchases Third Act sparked a change in the industry. Third Act allows fans and productions to easily experience the benefits of this emerging technology.

Enter the new
consumer economy.